Most fashion brands at your stage have outgrown their original tech stack. The tools that got you to $2M won't get you to $10M. I fix that — from the inside out.
A technology stack that scales with your brand — not one that holds it back.
Factory in Portugal. Three brand acquisitions. Manufacturing across five countries. Six years in the actual work — not advising it from the outside.
In 2018, I co-founded a clothing brand and we bought a factory in Portugal. Two years later, we were manufacturing in Morocco, Turkey, Egypt, and China, running production for brands we'd acquired across three continents.
I've been inside the operations, not advising from the outside. I know what it costs when your inventory system doesn't talk to your 3PL. I know what happens to a brand when it migrates platforms mid-season without a data map. I've lived the consequences that follow when technology decisions are made by people who've never been in a factory.
Before fashion, I spent a decade in sales, medical devices, software, and commercial markets. I've built teams, coached at the D1 level, and closed complex deals in industries that don't forgive mistakes. I apply all of that at the intersection of fashion and technology. Not as a generalist consultant. As an operator who's been through it.
"Technology isn't a competitive advantage until it's invisible. When it's working, your team doesn't think about it. When it's broken, it's all they think about."
Where is your technology holding your brand back?
A 90-minute diagnostic that maps your entire technology stack, identifies critical gaps, and tells you what to fix first. You leave with a written score, a priority list, and three actions you can take immediately.
Maps every tool, integration, and data flow in your stack. Identifies what's broken, what's redundant, and what's missing. Delivered as a written report with a prioritized remediation plan — not a slide deck.
Brands between $2M–$10M making technology decisions without a complete picture. You're upgrading platforms without knowing how it affects everything else. Or you've inherited a stack from a previous team and don't know what you actually have.
I identify the breaks, design the fix, and guide your team through the rebuild — without stopping operations. This isn't a report. This is a rescue.
A structured sprint against a single technology problem — with me embedded as your technology lead. Not consulting from the outside. Inside, with you, until it's done.
Ongoing strategic oversight of your entire technology operation. Monthly deliverables. Weekly calls. Direct access. I'm in your corner on every technology decision your brand makes.
Brands between $3M–$10M that need consistent technology leadership but aren't ready for a full-time CTO. You're making technology decisions every week. You need someone who's seen these decisions play out — and knows which ones kill brands.
I sit at your table — advisor, decision-maker, and operator — handling everything from vendor contracts to board presentations. Your investors and acquirers need technology credibility. I provide it.
A practical guide to building, diagnosing, and scaling your technology stack. Written by someone who has actually run brands — not just advised them. No email required.
No email. No form. No friction. Click above to download the PDF instantly.
This guide shows you what good looks like. A Brand Readiness Score session shows you exactly where your brand stands — against the framework, against brands at your revenue stage, with a written report and three prioritized next steps.
Six operational tools built on systems I've actually used running brands across five countries. Each one installs in 60 seconds. Start using it today.
The only newsletter in fashion tech written by someone who has been in the factory, at the negotiating table, and in the stack. No sponsored content. No fluff. One thing worth your attention, every week.
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Founders, CMOs, COOs, and investors at fashion brands between $1M and $50M. People making technology decisions with real money on the line — who don't have time for content written by people who've never made those decisions.
Every engagement starts with a 20-minute discovery call. No pitch. No deck. Just a conversation about where you are and what you need. It's free. If I can't help you, I'll tell you who can.
"The best consultants I've met all had scars.
The worst ones had MBAs and slide decks."
"Technology isn't a competitive advantage until it's invisible. When it's working, your team doesn't think about it. When it's broken, it's all they think about."